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LOVE Conquers All

Winnie Couture, a world-renowned bridal fashion brand based in Beverly Hills, CA. Contributing to the couture bridal industry for the past 20 years, Winnie Couture unveils the Haute Mask collection, featuring protective wedding masks that offer both safety and style for engaged couples across the globe.

In March 2020, during the early stage of the coronavirus pandemic, Winnie Chlomin Lee, co-founder and Creative Director of Winnie Couture, while working remotely from home, noticed that many enamored couples awaiting their special day for months, had their weddings ruined by the unfortunate crisis. Recognizing that many couples didn’t want to postpone their weddings, Winnie’s daughter, Chloe Lee came up with the idea of the Haute Mask project so that brides wouldn’t need to sacrifice their dream look with only standard masks available to protect themselves. “Despite the odds against them, their love is relentless and has overcome leaps and bounds. Brides are still having their weddings, so we created masks that had elements of their dress incorporated into their protective wear,” said Winnie. “We felt the need to create the ideal protective mask for our brides and grooms, so they can feel safe and beautiful while having the time of their lives," said Chloe.

Featuring four unique styles, the new collection embodies luxury and elegance. An ideal match for any wedding gown or suit, Haute Mask provides masks that are glamorously designed and handcrafted with couture wedding-attire fabrics and elements. Embellished with glittering crystals and plumes of lace, these masks offer safety and sophisticated design. Each mask is made with detailed precision, lined with 100% organic cotton; an adjustable nose bridge, elastic ear loops, and a filter pocket for safe and breathable wear. The Haute Mask collection is being sold and distributed across the United States and among other countries worldwide.

Winnie Couture is donating 100% proceeds from the Haute Mask collection to Direct Relief, a non-profit organization that is providing personal protective equipment and essential medical items to U.S. and international health workers responding to Coronavirus (COVID-19). "In these vulnerable times, our health workers need life-saving medical resources to be able to support and care for communities across the globe. These donations will help people get the critical health services and expert care they need,” said Chloe.

Sending love to all of our customers, brides, family, and friends near and far. Stay safe and healthy, we will get through this!